Mesghina Ghebrehiwat, 70, who goes by the name Alex, is the owner of Friendly Cab in San Diego. Ghebrehiwat, originally from Eritrea, has been driving at taxi in San Diego for 14 years and was an early adopter of switching to a hybrid vehicle in 2012 because of incentives offered by Mossy Toyota. Mossy offered the San Diego taxi drivers zero down and low or no interest financing, driver discounts, free carwashes and preferred service if they would switch to driving a Prius.